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Our Fellows are building businesses, telling powerful stories, and making an impact across beer, wine, spirits, and beyond.

The craft beverage industry is built on creativity, tradition, and passion. But just as important, its future depends on diversity. As the consumer base grows more diverse—especially with women of color and Hispanic communities among the fastest-growing consumer segments—it’s clear that inclusivity isn’t just the right thing to do. It’s the key to sustainability and innovation.

So what goes into building an event like Crafted for Action? It starts with our pillars: craft, community, and culture. 

Every year, the craft beverage world evolves, and 2025 is shaping up to be one of the most exciting yet. From new flavors to new ways of connecting with consumers, here are five trends we see making waves this year: