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Introducing: The Crafted Academy
The Crafted Academy equips food and beverage professionals with the skills, knowledge, and confidence to grow their careers. Designed for curious learners, new hires, and career changers across front-of-house, back-of-house, and production-adjacent roles, the Academy combines a professional development curriculum, on-site certification opportunities, and a homebrewing showcase + competition to support holistic growth, beverage knowledge, and technical skills.
Professional Development Curriculum
On-Site
Certification Opportunities
Homebrewing Showcase +
Competition
Professional Focus Areas
Hospitality + customer Experience Training
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sensory + flavor language
technical + operations skills
Great beer brings people in; great hospitality keeps them coming back! This track equips brewery teams with hospitality-first tools to create welcoming, memorable experiences that drive repeat visits and build lasting loyalty.
What You’ll Learn
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Taproom and front-of-house hospitality standards
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How experience design influences guest behavior
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Strategies to encourage repeat visits
Certified Cicerone ® Beer Education Consultant
Curriculum Lead:
LaTreace Harris
Develop confidence in how you taste, talk about, and evaluate beverages. This track breaks down sensory education in an approachable way. Sharpen your palate, expand your vocabulary, and trust what you’re experiencing, whether you’re tasting beer, wine, cider, or spirits.
What You’ll Learn
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How to build and use a shared, accessible “flavor language”
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Sensory fundamentals including aroma recognition and off-flavors
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Practical techniques for evaluating beer, cider, wine, and spirits
Curriculum Lead:
Michelle turner
Certified Cicerone ® Certified BJCP Judge WSET Lv 1 Award in Wine
Get hands-on with the technical skills that power great beverage programs behind the scenes. This track focuses on practical, real-world knowledge that supports quality, consistency, and professionalism across taprooms and beverage operations.
What You’ll Learn
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Draught system fundamentals, line cleaning, and troubleshooting
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Jockey box setup, gas systems, and coupler basics
Curriculum Lead
Jen blair
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Master Cicerone ®
Master BJCP Judge
A professional development program for aspiring and early-career talent in hospitality, brewing, beverage, and food designed for enthusiasts, career switchers, and new hires ready to level up.
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