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We Believe that Change Requires Action
The American craft beer scene lacks diversity. And at a time when finding common ground is more important than ever, craft beer can represent community and support for small businesses, while celebrating individuality.
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Crafted for Action was founded by Jen Price in 2020 after closing her beer business. At the same time, the beer industry was forced to take an introspective look and seriously consider ways to address issues of systemic racism, sexism, and gender inequalities. Jen leveraged this momentum and launched Crafted for Action and its signature event - an annual craft beverage conference.
The Crafted for Action Craft Beer Conference is a hybrid, action oriented conference where robust discussions can occur and ideas can be developed into real solutions for lasting change in the craft beverage community.
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Meet The Team
Jen's passion for beer was ignited through memorable experiences shared with her dad, leading to an enduring appreciation for the craft. As a Cicerone Certified Beer Server, she authored The Chick’s Guide to Beer: 7 Simple Rules for the Beer Novice, aiming to simplify the world of beer for newcomers. Her mission is to foster genuine connections in welcoming environments for all who share a love for beer. Through her work, Jen continues to champion inclusivity and collaboration within the industry.
With a background in advertising and getting things done, Shanelle leads coordination efforts with vendors, volunteers, and sponsors. She's a truly invaluable member of the team and has been around since the inception of CraftBeerCon.
Swirv, as he is affectionately known, is adept at advocating, calling people to the carpet, and elevating issues most expeditiously. He's also in charge of logistics, venue coordination and operations to keep the trains running on time.
