Top 5 Craft Beverage Trends to Watch in 2025

Every year, the craft beverage world evolves, and 2025 is shaping up to be one of the most exciting yet. From new flavors to new ways of connecting with consumers, here are five trends we see making waves this year:

1. Alternative Beverages on the Rise Beyond beer, consumers are increasingly turning to cider, mead, kombucha, and non-alcoholic beverages. This trend reflects a desire for variety and inclusivity—meeting drinkers where they are, no matter their preferences.

2. Beer Cocktails and Crossovers Mixing beer with spirits, wine, or fresh ingredients isn’t new, but it’s having a major moment. Expect to see more menus with creative beer cocktails, bridging the gap between beer lovers and cocktail enthusiasts.

3. Global Flavors and Cultural Inspiration Craft is going international. Beverages influenced by African, Caribbean, Asian, and Latin American traditions are becoming more prominent. From ginger and hibiscus beers to wines with tropical notes, global culture is making craft richer.

4. Sustainable Brewing and Packaging Eco-conscious practices are here to stay. Breweries and wineries are doubling down on sustainability, from recyclable packaging to water-saving practices.

5. Tech and Storytelling Consumers want connection. Breweries and beverage brands are embracing digital storytelling—through podcasts, video, and social media—to share their origin stories, values, and people.

At Crafted for Action, we’ve seen these trends first-hand at our events. Fellows and speakers are already innovating in these spaces, showing that the craft beverage industry thrives when it evolves.

Want to experience these trends in action? Don’t miss the 2025 Crafted for Action Conference—where innovation and inspiration collide.